- On-page SEO Techniques
- High-quality Content
- Optimized Meta Description
- Optimized URL
- Optimized Page Title
- Optimize Content with Keywords
- Images Optimization
- Internal Linking
- External Linking
- Page loading speed
- Call to action and social sharing buttons
- Wrapping up!
- Share your views…
Find what On-page SEO Techniques are and what it means!
On-Page SEO Techniques help in optimizing the structure and web pages’ content to improve the website’s rankings at the search engine and get more traffic.
Everyone wants to stay on top or at least on the first page of Search Engine. I am sure you also! That is why you are reading this.
Make this happen!
But remember, SEO is not a short-term process and requires lots of research, experimentation, and the most crucial thing – PATIENCE.
Appearing on the first page and understanding SEO is essential for brand awareness and increased traffic.
Earlier no one cared about the search engine ranking. But nowadays, most people know that Search Engine Optimization is highly essential whether you want to increase organic traffic over your website or if you want to boost your business worldwide.
As we all know, Google is not what it was before. By continually evolving and updating its search algorithm, Google is way smarter as compared to earlier. So it won’t be just keyword stuffing, which will give you the crown. You’ve to put lots of effort, meanwhile staying updated for the latest search algorithms.
Instead of talking about the importance of SEO, we are going to discuss how to do SEO.
By how means only the On-Page SEO Part, as complete SEO techniques & strategies can’t settle in a single post.
12 On-page SEO Techniques to boost your web traffic:
High-quality written content
The most crucial factor that affects SEO the most is content.
Content runs the website. It alone can make people drive crazy. Make sure it is worthy enough to read and share.
Write content that is catchy enough. Because it takes 2 or 3 seconds for a user to decide whether the content he has searched for is relevant as per his query or not.
Certain things you need to take care of while writing content.
Content should be unique
Don’t copy someone else’s content. Write your own unique one.
Publishing something that doesn’t get recited to someone else’s content helps make it rank at the search engine.
Stuffing keywords in the content doesn’t make page rank. Rather uniqueness does.
Content should be valuable
Creating unique content is not enough. It should be valuable, as well.
Here are the ways you can make your content valuable:
- Detailed Explanation: Your content should be explained in detail. Add images, screenshots, videos, and procedures. Make it simple for people to put your words into action.
- Strong Copywriting: A crisp and short copywriting will make your content more appealing.
- Clear Content: The reader must get a clear idea of what the post is about from reading 1 or 2 lines of your content. The first few words of your article should be concise and sensibly placed.
- Relevant Content: The relevancy of the content shouldn’t be compromised. Your entire content should be informative and pertinent. Don’t put anything in your content just to increase words.
Optimized Meta Description
Meta Description has been an essential part of on-page optimization in SEO.
It is an HTML attribute that gives a brief summary or description of what the page is about. This then appears as a search result snippet at the SERPs underneath the page title. Like this.
In case there is no Meta description on a page, search engines create one on their own. Sometimes these auto-generated descriptions are much relevant and persuasive because Google uses content as per the search query to make Meta Descriptions.
But, you should write it on your own to induce users to click.
Google has specified that Meta description doesn’t help in SEO rankings, but having a short snippet of the page has proved that it does help. So, even if it doesn’t play a special role in rankings, it is significant for users.
Optimizing the Meta Description can help you by:
- Increasing click-through rates (CTR).
- Giving insight into the quality of the content.
- Providing insight into what the page is about and what the site is offering.
Requirements you need to fulfil while writing Meta Description:
- The characters’ length should be between 150-160 but prefer it doesn’t go beyond 159 characters.
- Include your most targeted keywords closer to the beginning and some related or synonyms keyword after it and avoid keyword stuffing.
- Make it catchier, informative, which provides valuable and compelling data that encourages people to click.
- It should be unique within your whole website.
A URL (Uniform Resource Locator) is an online address to your website. It is a permanent link that is unique to each page of your website.
This URL address is the shortest summary of the page. It should give users a basic idea of what the page is about without loading it in their browsers.
Optimizing URLs might do impact the search engine result pages (SERPs) rankings.
Along with making it easy for users and search engines to read and remember as well.
For optimization of your URL structure, consider the following best practices:
- Categorize your pages to give users and search engines better experience.
For example, Homepage > Service Page> Sub-Service Page
But don’t go beyond over two sub-categories.
Like, Homepage > Service Page> Sub-Service Page> Intro
- Add breadcrumb menu to your website. It is a small text path that helps users navigate your website in an assembled way and tells you how to move on to the higher-level pages.
For optimization of your URL, you need to meet specific requirements, which are given below:
- The URL length structure shouldn’t go beyond 80 characters.
- Include your focus keyword and avoid keyword stuffing.
- Keep it short and more descriptive.
- Instead of using underscores, use hyphens to separate words because search engines see hyphens as space between words.
- Avoid including special characters in the URL. Keep it simple.
Optimized Page Title
A optimized page title is important for on-page SEO optimization.
The reason being, the more optimized and descriptive a Page title is, the more will be the click-through rates, which ultimately increase the website ranking.
These title tags are HTML tags that appear as the heading in the search engine result snippets and at the top of the browser.
Each page has a unique title, which helps the web crawlers, search engines, and users to determine the purpose of the page against the search query. So, the title should be attractive and readable.
For example, a page having the title “Local SEO Services” is better and more readable than the page title “index.crawler”.
While optimizing your Page title, keep the following tips in mind:
- Add your most important keyword at the beginning of the title. This doesn’t mean to overstuff your title with keywords. If your keyword doesn’t fit at the beginning, then it’s not a big problem. Just make sure it is a part of the title.
- The average amount of characters shown on the SERPs by Google is relatively less. Generally it is recommended to keep the title between 50 to 60 characters. Hence, make it short.
- It should be unique and compelling. It should attract visitors to click.
- Include numbers such as “5 explosive steps to optimize your website content” and power words like checklist, actionable, skyrocket, explode, etc.
- Don’t include your domain name in the title unless you have a strong brand name because, anyhow, Google will include it by itself. Use these 60 characters limit for the description.
A website page should be in the proper format. It should include headings (h1), subheadings (h2, h3), and detailed subheadings (h4, h5, h6).
It is vital to use header tags in the content. These heading tags are HTML tags (H1 to H6), which help distinguish between headings and subheadings used in the content from the paragraph. Like this.
Google’s web crawlers (also known as spiders) pay close attention to these headings, so it is necessary to include the content under these headings precisely.
Including subheadings in the content give readers a better experience. At the same time, it also allows you to include the keywords in your content. Doing so will make your content more scannable, readable, and easily absorbed by the readers.
Consider the following things while using subheadings:
- Use headings and subheadings in the hierarchy. First heading should be wrapped in <H1> tag, then subheading in <H2> tag, then <H3>, <H4>, <H5> tag and so on.
For example, a page has the title “Digital Marketing Services,” which is wrapped into <H1> tag. Under digital marketing services, there are “Social Media Marketing Services” “Pay per Click Services,” which is <H2> tag.
There is further categorization in Social Media Marketing Services as “Types of Social Media Marketing Services,” which is wrapped in <H3> tag. Hence, follow this hierarchy to make your content more organized.
- Write your headings and subheadings in such a way that helps the readers to skim read.
- Implement keywords in your headings and subheadings, which is the best practice of SEO as per search engine.
Note: Do not ignore the formatting of the content. Good formatted content is more readable and compelling.
Optimize Page Content with rich Keywords
Optimization of the Page’s Content with your target keywords effect On-page SEO the most.
But before writing any piece of content, be it a text, video, image, or even audio, the initial step is to know whom you’re going to target and whose problems you’ll going to solve. That’s here comes the comprehensive keyword Research.
Having those terms in your content would make your writing more relevant as per the user’s search query.
You should do keyword research first. It would help you to discover what search terms people are typing into Google’s search bar. This is the most fundamental part of ranking in SERPs.
For conducting relevant keyword research, first, decide your niche and categorize the audiences and market you want to target.
Then take into account why they’re searching? Whether they need services/products or just information. What are they searching for? What keywords or terms they are typing into Google for that search query?
Apart from these tools, you can take keywords from Google- Google suggests, related search, and people ask for.
Placing the keywords is as important as conducting its research. It should be done with utmost care because keywords are what Google considers to determine what the page is about.
The best practice to place your keywords on your webpage is to implement it in URL, Meta description, page title, headings (H1 to H6), and in the first 100 words of your content (if it’s possible).
Make sure your keyword density is 1.5% of the total words used. You can use your keyword 2 to 3 times per hundred words but avoid over-optimization as it affects rankings. Just organically place your keywords.
Use LSI keywords in the content
Google is getting smarter with regular updates. The launch of Google’s hummingbird algorithm has made it better understand the page’s subject by not just considering its keywords.
Use LSI (latent semantic indexing) keywords in your content to add more context to your content. These are related phrases or keywords that are semantically linked to your focus keyword.
Having used these LSI keywords in your content will make Google crawlers better understand your page and derive a better ranking at SERPs.
Avoid keyword cannibalization
Keyword cannibalization means that you have two or more blog articles or posts on your website that rank for the same keyword or search query.
If you include the same focus or related keywords on your different blog posts, then you’re eating away each other’s chances of getting rank at SERPs.
This can make the search engine confuse to understand which page is more important. Hence, it won’t rank any of your pages.
Just remember one focus keyword for one page.
Images make the content more visually appealing and give the readers a better reading experience.
Apart from this, they contribute to the overall rankings of the webpages in SERPs. Even they have an opportunity to appear in the image search result.
But the search engine doesn’t understand the images as readers do. These images should be optimized as per the search engine’s algorithms.
To do this effectively, follow these best practices of SEO image optimization:
- Always use original images. But if you’re using an already existing image from the internet, then it is necessary to mention its reference source.
- Use ALT tags to describe the images. These ALT tags (also known as ALT attribute and ALT description) are HTML attributes used to provide an alternative text to search engines’ image tags.
When an image fails to appear on the page, the ALT tag’s words appear to describe what the image is about. Even Google’s web crawlers use these tags to index images correctly.
- You can include Title attribute (also known as Image Title text) also. It doesn’t serve the search engine. Instead, it is for the users who need more explanation of the image. Basically, a text or title is given to the image a user can see after hovering over the image.
- Include your focus keywords and LSI keywords in the image title and ALT text for better search results.
- Do not use an image of a larger size. Optimize the size of the image because the smaller the image’s size, the better will be its loading speed.
- Quality sure matters a lot. Add high-quality images to your content.
Meet the following requirements for filename of images:
The filename of the images should be descriptive. While writing the filename of the image, make sure you meet the following requirements:
- Don’t use special characters.
- Always use lowercase characters.
- Use hyphens (-) to separate the words in the filename (like in the above image).
- Include keywords in the name.
- Implement Content delivery network service on the website. If there are many images on your web page and it’s taking time to load, you should use the CDN service. It helps to load your webpage faster.
- The name should be such, which describes the image as well as the content. For example, don’t just give a name to the image as “image.1.jpg”; instead, use a descriptive and keyword-optimized title such as “girl-having-ice-cream.jpg.”
Linking to the other pages within your website is Internal linking and SEO’s best practice. It is like creating a web or trail for search engines and readers to explore more of your site’s pages.
Once a search engine discovers a webpage, it first follows all the internal and external links available on the page. But if you don’t have any links, it will come; read your page and then go. So, you must include links.
This helps Google know how deep and interconnected your website is and will motivate it to index more pages. It also tells Google what your important pages are.
Implementing a sufficient number of links (say, 10/12) on your web page will raise the visitors’ average time on your site. Your readers will also get a better experience as they will read a lot of content in connectivity.
Along with the readers, even Google will get to understand the relevancy of your content. This also helps its web crawlers (known as spiders) to crawl your website’s pages.
Let’s say they come to your blog post, and when they find links on it, they will follow every link and crawl them.
When your pages are systematically linked to each other, it makes the Google crawler’s job easier. As they will see your content in the proper order. Like this, (add infographic)
But if you don’t do internal linking, your website may appear to Google spider like this. (Insert info graphic)
But it should be done with proper strategy.
Sometimes people do link to their homepage only. They focus more on getting their site visitors to their homepage but often struggle to rank their other internal pages.
This should be kept in mind that over linking that too on the homepage only increases the bounce rate, which is a bad SEO practice.
This should not be happening.
You should do internal linking in a way that connects all your site’s pages.
To generate new traffic on the latest blog posts and pages, you should link them to your older posts and landing pages that provide immense value. This way, you can create a web chain and the structure of your website.
At the time of affixing links on the page, use descriptive, simple words and even your keywords as Anchor Texts, part of the sentence on which you’ve implemented the link. Just like this. (Insert link) Remember, this should be related to your linked page.
Keep in mind not to over-optimize your anchor text. For example, it can be “awesome content writing strategies” rather than “here are the 10 awesome content writing strategies”.
Note: Whenever someone clicks on your internal links, they open in a new tab.
Adding links to other websites in your page’s content is external or outbound linking.
You can increase your page’s creditworthiness if you add links of other high domain authority (DA) but related websites in your content.
This is important for SEO.
Firstly, it increases credibility, and secondly, it helps Google and its crawlers further understand more about the subject you’re covering in your page. Even your readers will get a pool of information on the same topic.
Note: Make sure whenever your visitor clicks on your outbound or external links, they open in a new tab or window such that while your user is visiting that external links, your website remains open.
It has become significant to make your website look good and perform better even on mobile devices.
The reason is, as per the official statement from Google, nearly 60 percent of the search queries are now conducting from mobile devices globally.
This means almost half of your potential web traffic is going in vain if your website isn’t mobile-friendly. So, you can’t afford not to have a mobile-friendly website.
If you’re using WordPress as a CMS software for your website, it is more likely that your site is already mobile-friendly.
Almost all WordPress themes are designed as mobile responsive (a design term used for mobile-friendly).
To make sure that your website is mobile responsive or not, you can use Google’s mobile-friendly tool (insert link) and then fix any problem if appears.
Page loading speed
Google is getting more conscious about the speed of its indexed websites. It’s spending a huge chunk of money to make the web speedy.
And to do this, Google has officially added “loading speed of page” as one of the most critical SEO ranking factors.
This way, website owners are now bound to take “speed of page” into account.
Slow websites increase the bounce rate, which is a negative SEO practice that badly affects the ranking of the site.
Hence, a website’s performance and its loading speed do matter a lot, which you need to focus upon.
With the regular updates from Google, it has been confirmed that websites which load faster have higher chances of getting better rank at SERPs than those websites that don’t.
This not only gives better rankings but also offers users a more satisfactory experience. So, make your visitors happy by optimizing the loading speed of your website.
While doing speed optimization of your website, do not forget the below-mentioned points:
- Use a lightweight theme on your website.
- Do not just overflow the content, videos, and images on your site’s page. Use the blog to spread information.
- Do not make your website heavy by making heavy sliders.
- Enable cache mechanisms.
- Optimize the images you’ve included in your website and make them small-sized.
- Host your website on a fast server. You can even use the CDN service on your webpages to increase their loading speed.
- Don’t install 3rd party plugins and scripts. This may create a technical glitch on the site.
- Check broken links and other useless resources on your site. This might make your site heavy.
Note: Use Google PageSpeed Insights to check the loading speed of your site and the factors that affect it.
Call to action and social sharing buttons
Implement social media sharing and call-to-action buttons on your webpage. Having these do help a lot in increasing traffic to the website, which will shoot up your SEO.
When a visitor visits your page and reads its content, they must know the next thing they should do.
Placing a call-to-action button on the webpage gives a clear cut idea to the site visitors what to do next.
It is important to add a CTA button as per SEO purposes. But setting the right CTA button, which helps in conversion and traffic, is more than necessary.
For example, if your page’s purpose is to sell a product, then your CTA should be “add to cart or add to wish list.” But if your page aims to provide information, then your CTA should be “sign up now.”
Social Sharing button:
You should place social media icons on your page!
In this era, where social networking is broadly used nearly by everyone, for everything and everywhere, people share information immediately they like.
They use social media platforms to spread their thoughts. So it is more likely that your content would be shared if it is unique and knowledgeable. And adding these sharing buttons on the page will make it easier for them to share. This will increase your traffic, reach, and build brand recognition.
Search engine optimization is an ongoing process, and it would not be possible to include everything necessary in 1 checklist.
Having said this, if you handle the checklist items above, you will be well on your way to high ranks. You will also likely be well ahead of your competitors. That is all that matters.
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