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What are the best ways to redirect a URL without losing SEO traffic or value?

redirect a URL without losing SEO traffic


URL Redirect, also known as URL Forwarding, is a method that is used to divert your domain traffic to another URL. It is possible to forward your domain name to any site, page, etc., which can be found online.

Are you finding the best ways to redirect a URL without losing SEO traffic or value? So you are in the right place. It is a tough decision to redirect a URL, but sometimes it became necessary to take such a decision for so and so reasons. 

Why do you want to redirect the URL?

There are a couple of reasons to consider transferring your site to some other URL but always find the best ways to redirect the URL without losing SEO traffic or value. . The most common one involves construction changes through a rebranding campaign, website migration, or layout overhaul. In cases like this, defining components like domain, product forms, or platform modifications lets you keep the same URLs.

Other motives for altering a URL comprise:

  • Change the business name
  • Directing the visitor to a new destination
  • creating a new site
  • To upgrade a bad or dead link
  • Merging two websites into one
  • Moving or deleting a page
  • To point an individual to a more suitable item of content.
  • Updating the website’s CMS platform
  • Purchasing a new domain redirecting all of the pages on your old site to the new domain

Types of redirects

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Type of Redirects

301 redirect

A 301 redirect is a permanent redirect. This kind of redirect occurs on both a server and browser level. It is a highly effective and most frequently used redirect. It moves on all of the search engine optimization (SEO) authority of the current URL. And search engines recognize and index this sort of redirect, making it the ideal option for SEO.

302 redirect

Even though this is an alternative, you really shouldn’t have some use for this. The temporary redirect doesn’t provide you exactly the same search engine optimization advantages since the 301 permanent redirects may also cause replicate content to appear in search engine results.

 That is because Google will read it like a temporary redirect, not a permanent one, and keep the old content in addition to the new.

303 redirect

While rarely discussed in the context of SEO (because of the simple reason that this kind of redirect doesn’t have anything to do with it… at all), 303 redirects may be used to imply the redirects do not connect into the recently uploaded sources, but to a different page (for instance, a confirmation webpage or an upload progress webpage ).

These may be employed to protect against a type’s contents being resubmitted if a person hits their browser back, for instance.

307 redirect

In HTTP 1.1, a 301 redirect means that the source is temporarily transferred, and the visitor must use the first resource’s URL for future requests.

For SEO, this usually means that the visitor should follow a redirect, but search engines shouldn’t upgrade their links in the SERPs into the brand new, temporary webpage.

At a 307 redirect, PageRank is not passed in the initial source to the new one — against a 301 redirect.

308 redirect

As you have maybe figured out, a 308 divert is the permanent equal of a 307 as well as for precisely the very same reasons, and it should be avoided wherever possible from a search engine optimization perspective.

Stick to using 301s whenever it’s possible.

Do redirects affect SEO?

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Do redirects affect SEO?

Well, it depends, but generally, no. Redirects aren’t bad for SEO, but as with all these things, just if you put them in place properly. A bad implementation could cause all sorts of difficulty, from the reduction of PageRank to lack of traffic. Redirecting pages is essential if you make any changes to your URLs.

 After all, you do not wish to see all of the hard work you put into building an audience and gathering links to go down the drain.

Steps for redirect a URL without losing SEO traffic or value

Steps For Redirect the URL

There are some steps that will help you to redirect a URL without losing the SEO traffic

1. Completely backup your site

Suppose you are ready to resettling to a new domain, so before taking any major step, you should take the backup of your database and files. If you have a WordPress Site, then I suggest you to use two plugins to back up your site one is Backup WordPress, and the other is Backup Buddy.

2. Organize your new domain

If your new domain is already registered, you will ensure that it should not have any old penalties. To check for any issues, you should claim your new domain in Google Search Console and go with the manual action page. If you don’t found any issue, then you can move further.

If somehow there is an issue and manual action, you should deal with it by making required changes and drop a reconsideration request. Once the request gets accepted; now you can migrate your data over to your new domain.

3. Make sure your old pages redirected permanently

To ensure Google and your visitors have been sent to the new domain, you should install server-side 301 redirects on your .htaccess file. This little bit of code suggests that you’ve created a permanent transfer to the new domain, and all search traffic and direct should be forwarded to the new URLs.

The value of this measure can’t be overstated. Properly establishing 301 redirects is the secret to keeping your search ranking.

Without this important step, you will be hosting two identical sites and setting yourself up for significant duplicate content penalties.

If you’re going to be changing your content up on your new domain (meaning that your new website does not have the specific content because of your previous one), you will have a couple of additional steps:

  • Create 404 pages for data that has no equal on the new domain.
  • Map your old URLs to new URLs before trying any redirects. This can help you stay organized as you try to divert Google and your traffic to the most important content in your brand new domain.

Below are a few great tools and posts for establishing 301 redirects:

  1. The .htaccess generator: A completely free tool that can provide you the actual code that you want to enter to your own .htaccess file.
  2. Shifting page URLs using 301 redirects: By Google Webmaster Tool’s support section.
  3. A free WordPress plugin Simple 301 Redirects for automating redirects.

4. Inform Google

Your very best tool for your task is Google Search Console (GSC), and it is completely free. If you do not use it, you need to; it is among the essential things you can use on your search engine optimization toolbox.

  • The first option is to utilize the “Change of address” feature (only available from the older version of GSC now), which demands that you add and confirm your domain name in GSC. If for any reason you cannot accomplish these measures
  • The second option is to submit sitemaps at GSC for the old and the new domain names; therefore, Google becomes conscious of each of the 301 redirects you have set in place in the former step.

Generally, the site shouldn’t comprise content that is redirected. Instead, it should just list the final target URLs for every redirect. Evaluate your site frequently, particularly if it’s generated automatically from the CMS system, to spot redirects to eliminate and replace them with live URLs.


Changing domains may affect your search engine rank in the event that you do not fail to carefully execute the new domain. By implementing these steps, however, you can restrict the negative effects and rest assured you’ll be able to quickly recover any lost SEO — a delicate performance but also an important one for your online visibility of your business.

Are you currently planning to redirect your website to some other domain? What is the reason for your choice?

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